Fernando Corallo Fernandez -REFROC-

Visual, Systems & Brand Identity Designer.

Fernando Corallo Fernandez is ready for their next project!

Location

Córdoba, Argentina

Links

• Portfolio
• Instagram
• LinkedIn

Tienda y Taller - Furniture Collection Showcase

Gambaru - Specialty Coffee Brand Identity

The client needed a way to present and sell the first furniture collection of her brand without producing physical pieces in advance, since all items are made to order.
The goal was to create a striking visual system that would highlight the design of each product, attract attention, and communicate the brand’s identity through an unconventional presentation.
Together with a collaborator, we proposed building a surreal digital environment where the furniture could be showcased in a distinctive and memorable way, standing out clearly from its surroundings.
Everything was modeled in Blender, Plasticity and lastly rendered in Unreal Engine. 🙌
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Gambaru is a specialty coffee shop located along Route 40 in Bariloche, Argentina. The goal was to create a name and visual identity inspired by Japanese culture, emphasizing craftsmanship, dedication, and the human touch behind high-quality products. The project aimed to move away from minimalism and embrace the expressive, chaotic nature of Japanese graphic culture, with a one-month timeline aligned with the construction and launch of the food truck.
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Armando Cultivos is a brand focused on the development of living substrates and organic soil solutions for growers and producers. The goal of the project was to build a strong and professional visual identity that communicates expertise, approachability, and technical knowledge, while preserving the recognition of the “Armando” character and evolving it into a more functional, scalable, and contemporary system. The identity needed to balance organic and technical elements and remain flexible across multiple formats, products, and future brand extensions.
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The client needed a strong visual identity in just three days to present their app at a university fair attended by major investors like Santander Bank, Coca-Cola, Globant, and Accenture. The app helps drivers find trustworthy mechanics through reviews, transparent pricing, and real-time options. The goal was to create a modern, clear, and reliable identity that could be deployed quickly across the pitch materials.
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